Crafting Stories that Connect
Extend your PR and marketing dream team today with agile, focused support to strengthen strategies, turn buzz into business, and craft compelling stories to connect with key audiences.
Explore past work, earned media samples, and services to help meet your marketing goals and tell your story.
Media Gallery
bio
Luisa Yen
PR and marketing specialist who dreams big and celebrates wins every step of the way to get there.
The past 15+ years in the industry have included spreading stories from coast to coast for brands like Hyatt and Hilton as a director at a top communications agency in Miami, and leading PR for the vibrant arts and culture destination of Asheville as the Director of Public Relations.
By blending the right mix of marketing tools, collaborating with ambassadors, and teaming up with partners, every work experience is an opportunity to tell a unique story.
Passionate about working with creators and artists across all genres to share their magic with the world.
Services
Explore a range of freelance services to elevate your marketing, boost your brand and reach your audiences.
Communications Plan
Comprehensive PR strategy aligned with business objectives.
Writing & Content Creation
Consumer and media-friendly content, articles, social media posts, newsletters, fact sheets, bylines and thought leadership.
Press Release Writing & Distribution
Press release crafting and distribution.
Media Relations
Proactive pitching and relationship building with relevant media.
Spanish language
Social Media
Social media strategy, management and execution.
Event Planning & Promotion
Openings, product launches, media previews, press conferences and other events, pre and post-event media coverage.
Influencer Outreach
Influencer vetting, engagement and brand partnerships.
Media Monitoring & Analysis
Media coverage tracking and analysis.
Bilingual work, communications and translation support. Strategy development targeting niche and bicultural audiences.
Packages
Bundle services for a more complete marketing roadmap to continue to build upon.
PR Insight report
Media audit of existing coverage, and SWOT analysis to identify brand strengths, weaknesses, opportunities and threats — whether starting from scratch or with a PR plan in place.
Media Strategy
& Outreach
Define a storytelling strategy and key narratives, use to craft tailored pitches and complete outreach to journalists.
Brand Consultation & Messaging
Comprehensive consultation for a deep dive on your brand to develop positioning and message guide.